Harvard classmate claims Zuckerberg stole Facebook's name

Facebook lawyers want to bar Aaron Greenspan, a Harvard chum of Facebook founder Mark Zuckerberg, from marketing his new book, Authoritas: One Student's Harvard Admissions and the Founding of the Facebook Era. Their rationale: It uses the company's trademarked name improperly in the title. But their real goal is surely quashing Greenspan's story. In this excerpt from Greenspan's tell-all, the author argues that Zuckerberg stole the name Facebook from Greenspan's creation, HouseSystem.