Netflix Jokes About Shipping DVDs by Drone, People Still Watching DVDs
Netflix's DVD division reminded the world it still exists by taking a shot at Amazon.com during its annual meeting, in a video spoof of the mega-retailer's infamous drone delivery publicity stunt.
The revolutionary Netflix "Drone2Home" service will deliver a movie to your living room (or bathroom) "within mere seconds of you adding it to your queue," because physical media is definitely not obsolete.
Meanwhile, in the real world, DVD subscriptions have dropped from 30 million in 2011—when Netflix split its DVD and streaming plans—to under 7 million at the end of 2013. Now the company is banking on original streaming programming, a business that Amazon is trying to muscle in on by building its own House of Cards.
If Amazon does take a bite out of Netflix, though, at least the DVD division can feel good that its fake drone service is exactly as real as Amazon's, and it cost a lot less to build.