An op-ed appeared as if by magic in The Wall Street Journal this morning. And though the article bore Donald Trump’s name and espoused Donald Trump’s beliefs, few sets of words have sounded less like Donald J. Trump.

The editorial, which is likely a push to convince any on-the-fence New Yorkers to make the jump to Trump, hits on all the candidate’s usual talking points (political outsider, self-funded, the Colorado primary was rigged, etc) and appeared in one of Trump’s very favorite sections.

But unlike Donald Trump’s books, press releases, and alleged doctors’ notes, the Wall Street Journal article doesn’t sound like it came from five minutes of Donald Trump screaming into a voice recorder. Instead, it contains phrases like this...

Why should we trust the people who have made every wrong decision to substitute their will for America’s will in this presidential election?

Here, I part ways with Sen. Ted Cruz.

...as opposed to, say:

So I’m self-funding I told you. But if I took hundreds of millions, I tell you what, I could have $200 million so fast. If I took that, would you people object if I promise not to do anything from the people I took it from? No? I had a group in Iowa, actually, they were much more vocal about this one issue. And they stood up, no, no, the place—I mean, I realize how important it is, putting your own money in because I’m telling people that Jeb, nice guy, really a nice guy. Jeb...

Or phrases like this...

I, for one, am not interested in defending a system that for decades has served the interest of political parties at the expense of the people. Members of the club—the consultants, the pollsters, the politicians, the pundits and the special interests—grow rich and powerful while the American people grow poorer and more isolated.

...rather than:

He took on Trump, he took on Trump. I’m standing here, he’s over here. Took on Trump, he made a statement that was written by his pollster. You know? So, he would remember it.

He said, “Mr. Trump, why don’t you this?” I said, OK. Then I gave him an answer. I said, “Jeb, I’m at 42, you are at 2.” Right? It is a simple answer. You started off here, right next to me, and then you were there, then you were there, by the next time, you are going to be off the stage. Right?

Most notably, the article does not include any of the following words: Winning, Donald Trump, sad, winner, loser, hater, Donald Trump, Mexico, China, or even Donald Trump.

To be fair, though, speeches and newspaper editorials are two very different sets of writing. What’s more, ghostwritten work is common and even to be expected from a presidential candidate at this point in the race. Still, the fact that Donald Trump’s campaign didn’t even attempt to approximate his voice is incredible.

Even his press releases, which don’t claim to have been written by Trump at all, keep a consistent voice. For instance, this line from his official statement on the Fox News debate in January is unquestionably Trump:

Unlike the very stupid, highly incompetent people running our country into the ground, Mr. Trump knows when to walk away.

Or his supposed doctor’s note:

Mr. Trump has had a recent complete medical examination that showed only positive results. Actually, his blood pressure... and laboratory test results were astonishingly excellent.

...If elected, Mr. Trump, I can state unequivocally, will be the healthiest individual ever elected to the presidency.

So you’d think that after saying something like“the only antidote to decades of ruinous rule by a small handful of elites is a bold infusion of popular will,” the least they could do is toss in a “sad.”

[h/t @JoshuaGreen]