The solid fifth album from people's diva, Keyshia Cole, Woman to Woman, is out this week and this song is its second single. She's singing her ass off, selling the cliché with the urgency of someone who has collection agencies on the other line. In another era, this would be a huge crossover smash — if not Cole's signature song, it would at least become her "I Have Nothing." Could still happen (anything is possible), but the chances of this going on to be a singing-competition staple are slight. Anthem ballads just don't sell like they used to. Prove me wrong, universe! Please.