Vice Media, the parent company of Vice magazine, VBS.tv, and other editorial ventures whose quality content is still tinged by a permanent veil of—well, you know what we mean—is now insanely rich. Are you surprised?

Don't be! It's what they do, and they do it well. But be prepared for a series of predictable jokes, because the investors who are pumping "tens of millions of dollars" into Vice include the former CEO of Viacom and evil-by-definition advertising conglomerate WPP. Hey that's not very "cool," haha!

"One of their challenges as they expand is going to be how they keep true to what made them successful in the first place," [Megamillionaire former Viacom chief Tom] Freston said. "You don't want to be a sellout to your sponsors."

No, anything but that! Tom Freston doesn't fuck with sellouts. But as selling out goes, Vice isn't so bad. We, uh, don't want to get into glass-house-and-stones territory.

[NYT]