Man Buys PBR for $250 Million

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Maureen O'Connor

05/26/10 01:25PM

Filed to: Beer

After the IRS ordered Pabst's owners to sell, the brewer of blue-collar beverages languished on the market for years. Then something remarkable happened: hipsters discovered it. So now the guy who owns Vlasic pickles plunked down $250M to buy it.

There are too many jokes, and I cannot choose just one.

$250 million is a lot to pay for some PBR!
"For only a dollar more they could have gotten a shot of Jameson to go along with it."
PBR and pickles: Trendy new beverage?

[NPR, Consumerist, via]