On January 27, the president of the United States will outline plans for pressing issues like the deficit, immigration, maybe global warming. The same day, the CEO of Apple will hold up new, expensive plastic gadget. Who wins?

Sure, one event, involving a room full of sweaty computer geeks, is at 1 pm ET, while the other, involving a joint session of Congress, is at 9 pm ET. Dates for both were announced today, and clearly both will get some press coverage. But it's only natural to wonder which presentation more people will still be talking about the next morning. You don't have to think too hard about it: This is the president who was hounded with press questions about his speech pre-empting Lost, until he promised that wouldn't happen.