The Most Important Thing at Sundance: The Swag 3.86K Brian Moylan 01/08/10 04:09PM Filed to: The gift of giving The gift of giving Sundance Sundance Film Festival Swag Vanity Fair Maggie Gyllenhaal Defamer Gettypic You silly goose, the celebs don't freeze their asses off in Utah for the movies, it's for the free crap. Parkas, jewelry, electronics, ski goggles, and Muscle Milk Light for everybody (famous)! Yippee! [Image via Getty]