Eating a Burger King 'Super Seven Incher' Is Just Like Giving a Blow Job
Yesterday our Hamilton Nolan blamed BK's financial woes on their "edgy" ad agency. Now tonight our pal Copyranter sent us their newest advertisement, a reeking of desperation creation he called the "most overtly blow-jobby ad I've ever seen."
The ad agency behind this is Crispin Porter Bogusky An agency in Singapore made these outdoor ads for Burger King and just look what the ad wizards over there have come up with now to stop BK's bleeding! I mean, what better way to sell oblong meat sandwiches than by suggesting fellatio?! How did they ever think of that? Just look at all that piping hot beef laden with creamy mayo aligned perfectly with the open mouth of a wide-eyed blonde, sitting just above the line "It'll Blow Your Mind Away." Who doesn't want to run on down to BK for one of those right now? For benefit of those of you who don't "get it," this is what's known as "branding" in the industry. Or something.
But wait, if that's not enough for you, here's the actual text of the ad:
Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.
The only thing this ad is missing is the disclaimer that you'll actually get fewer blowjobs if you eat these sandwiches, but perhaps that's the "genius" of advertising that we simpletons on the outside just don't get.
UPDATE: We've been informed that Crispin Porter Bodusky may not have created this ad due to the fact that it's running outside of the U.S.—Burger King may have hired a foreign ad agency.
UPDATE #2At 10:19pm on Wednesday, we received this statement from Burger King via email:
Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC's U.S. advertising agency of record, Crispin Porter and Bogusky.
