It's hard times for online media, and any twit with an idea and some bandwidth is no longer guaranteed an audience. With that in mind, actress Gwyneth Paltrow might want to get out before it's too late—or before she embarrasses herself further. Her puzzling soft-launched, minimalistic website—Goop.com (gross)—is about "nourish[ing] the inner aspect" and telling us how to live. (She already thinks we want her to tell us to vote.) In fact, the website is almost completely devoid of content, but we just received a GOOP e-newsletter, with quiet wisdom straight from Gwyneth.


This is basically the sum of what GOOP has produced so far, and it kills the celebrity mystique for us—it's worse than a tabloid pic of her buying toilet paper at CVS.