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Condé Nast has been busy slashing staff all this week. (It's rumored the cuts continued today at Glamour, and some suspect that other publishing companies like Time Inc. are now gearing up to follow suit.) Clearly, though, it's all part of Condé's master plan to move out of unprofitable businesses like magazines and expand into markets that do make money. Like online dating. Yes, because meeting that special someone on the Internet is like "your winter Ugg boot obsession: totally understandable and great in the comfort of your own home, but not something you would brag about at a chic cocktail party," Condé Nast has introduced TrulyMadlyDating.com in order to "unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven." Yes, we did quickly check a calendar. And, no, today is not April 1st. [Vogue UK via Fashionista]