• Despite unkindly reviews from most critics, the Transformers sequel racked up $112 million at the box office over the weekend, bringing its five-day gross to more than $200 million. [THR]
• Don't worry too much about the New York Times going under. AdAge reports the paper should be in business until at least 2011. [AdAge]
• Viacom is not going to buy MySpace from News Corp., alas. [Reuters]
• NBC Universal chief Jeff Zucker is so concerned about the situation at the company's film division, he's sending his CFO to LA to crack skulls. [NYP]
• More bad news for the TV biz: According to a new report, the industry faces a $2 billion ad slump over the next four years. [FT]
• Not only did the New York Times keep news of reporter David Rohde's kidnapping a secret, the paper kept it off of Wikipedia, too. [NYT]
• MSNBC's is hoping broadcasting in HD boosts ratings. [B&C]
• Kate Gosselin's next book has been postponed; you can guess why. [NYP]
• VH1 has two new hip-hop-themed reality shows in the works. [THR]