It's Never Too Soon to Start Your Jacko-Related PR Campaign
Over the coming days, lots of companies will look to cash in on the death of Michael Jackson. Legacy.com, the "undisputed leader in Web-based memorialization" and the website "where life stories live on," may just go down as the first. It's already set up a guest book where people can "share their thoughts and express their condolences." And it's already sent out a press release pointing out that printed versions of these "guest books" can be ordered as "commemorative keepsakes." The press release is below.
Legacy.com Has Created an Online Memorial for Michael Jackson
Public Invited to Share Thoughts, Memories, Learn More about Jackson's Legacy
EVANSTON, Ill., June 25 /PRNewswire/ — Legacy.com, the world's most timely and comprehensive resource for online obituaries and the undisputed leader in Web-based memorialization, has created a feature-rich online memorial, with a Guest Book, for Michael Jackson. Individuals can visit www.legacy.com to find the Guest Book and share their thoughts and express their condolences.
Jackson's Guest Book will remain on the site indefinitely. People can order printed versions of the Guest Books for commemorative keepsakes.
For more information, or to experience the site first-hand, visit www.Legacy.com.