Magazine-turned-web guru Tina Brown has never claimed her design sense was that original. At the stillborn Talk, she opted for a portable format, a magazine published on thin paper that could be rolled up and carried around like a European newsweekly such as Stern. And that same inspiration is shared by her baby news website, the Daily Beast. "I've always loved the look of the European smart tabloids," she says with the sophistication that comes from a media career on both sides of the Atlantic. There's just one problem: the logo of the new IAC-backed website looks more like that of the Philadelphia Daily News, the tabloid paper of New York's rather dowdy southern neighbor.