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• Kelly Cutrone's forthcoming reality show has a name: Kell on Earth will be a "no-holds-barred look into the life of one of America's most legitimate tastemakers," according to Bravo. [Fashionista]
• Project Runway is looking for contestants for the show's seventh season. Unfortunately if you make the cut, you'll be appearing on Lifetime. [NYM]
• Emma Watson is the new face of Burberry. [SW]
• What's Arden Wohl up to? Posing for a lookbook, for one thing. [Nylon]
• Eccentric fashion on NYC social scene: the hits and misses. [WWD]
• A woman who sold four fake Birkin bags has been fined $7.5 million. It went down in Taiwan, though, so the ladies of Canal Street are safe for now. [NYM]