Seven Jeans Protects Its Ass
You can tell Seven jeans apart from the denim sold at discount department stores by the price tag, of course. But that doesn't mean Seven is going to stand idly by when someone comes along and tries to sell knock-off jeans for less than half the price at Marshalls. Seven for All Mankind filed a lawsuit last week charging InDesign Apparel and Oleg Cassini with doing just that, producing a line of denim "bearing an embroidered design on the back-pockets that is strikingly and confusingly similar" to Seven's own "distinctive brand," goods on sale at Marshalls locations across the country. Seven says it informed the parties involved to knock it off (as it were), but they've failed to comply with the cease and desist letters that have been sent their way. So Seven is now suing for trademark and copyright infringement (among other things), and asking a court to put a halt to it. Oh, and they're also asking the court to grant them "up to $150,000 per work infringed," which should be about a trillion dollars or so. The full lawsuit is below. Flip to the end of the document to see the two labels side by side and play the role of judge and jury.
