The ad Yahoo ought to air
Instead of wasting its time telling people to "start wearing purple," Yahoo should air a campaign boasting of cool features it has that Google and MSN don't. Yahoo could start with a video much like the one here, which shows off a new Yahoo Search feature that allows searchers to play a song straight from a search results page. Google doesn't do that — and Yahoo shouldn't make Internet users read a Google-watching blog to find out that Yahoo does.