VitaminWater Not Very Vitamin-y, Alleges Lawsuit
VitaminWater, the drinks with names like "defense," "energy," and "endurance" that Alicia Keys is currently getting $25 million to promote, is basically just sugar and water, according to a nutrition advocacy group bringing a class-action lawsuit against the brand's owner CocaCola. (The "inventor" of VitaminWater, J. Darius Bikoff, sold it to Coke in 2007 for $4 billion.) Consumers are being outrageously misled by the "nonsense" claim that VitaminWater is good for your health, says the Washington-based Center for Science in the Public Interest, pointing out that one bottle contains around 33 grams of sugar. "I had no idea," laments lead plaintiff James Koh, "that I was actually getting almost a Coke's worth of sugar and calories." Somewhere, recent spokesmodel Jennifer Aniston is dying of shock while speed dialing her personal trainer.