CBS wants 50 percent revenue growth from digital in three years
In a conference call to discuss CBS's quarterly results, CEO Les Moonves pointed to the recently announced selloff of radio stations and acquisition of CNET as an effort to jumpstart growth. Profits for the quarter were up a measly 1 percent, and the stock price was down slightly on the news. Moonves is looking for the CBS Interactive division to grow its annual revenue to $1 billion in three years.That's presuming online ad industry growth matches expectations despite a larger economic downturn, which Moonves assures us all it certainly will. In fact, the 50 percent target is modest; it translates to 14.5 percent a year. Which means Moonves is assuming that CBS Interactive will underperform the online-advertising market, which is expected to grow 20 percent a year or more. (Photo by Getty/Vince Bucci)