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What has Mark Penn, the scandal-plagued strategy guru for Hillary Clinton's presidential campaign, been up to as of late? He's back to doing what he does best: conducting useless marketing research. The "2008 Presidential Image Power Survey," conducted by Penn, Schoen & Berland and Landor Associates, asked voters to associate the presidential candidates with various brands, including "fictional spies, retail outlets, snack foods and cars." The answers? Voters connected Obama to BMW, Google and Target, while Mr. McCain was compared to Ford, Wal-Mart, and AOL. Translation: Obama is associated with cool stuff; McCain makes people think of a car company about to go bankrupt, a big-box retailer that abuses its employees, and an Internet company that peaked 11 years ago. [AdAge]