Fashion Titles Now Dependent On Reality TV
Not that fashion magazine jobs have traditionally attracted shy, retiring types but if you're going to work at a glossy, you should probably bear in mind that it means signing up to be on TV. Since Elle's massively successful collaboration with Project Runway—which saw both circulation and ad sales leap—other publications are viewing TV-tie-ins as integral to future success, reports AdAge. As well as Elle's new show Stylista, next March will bring Running In Heels, a show about the "inner workings" of Marie Claire featuring Nina Garcia. As long they uphold the high standard of no-holds-barred realism set by Whitney and Lauren in the Teen Vogue closet, they're sure to have a hit.