"Daily Show"-style LinkedIn video schools Yahoo on product marketing
In case our "idiot's guide to fixing Yahoo" wasn't clear enough on Yahoo's need for a clearerproduct strategy, here's a clip from LinkedIn that might serve as an example. Sure, it's cheesy, but skip to 2:40 and suddenly you've got customers explaining to viewers what LinkedIn is to them and why its crucial that they use it. When's the last time anyone's said that about Yahoo? Not to mention that LinkedIn's VP of marketing, Patrick Crane, came to the company from Yahoo.