The New York fashion scene will soon be bereft when Sean Avery heads off to Texas to join the Dallas Stars. But he'll remain a ubiquitous presence on the city's billboards and buses as one of the models in Gap's fall campaign, which launches today with Liv Tyler, Ginnifer Goodwin, Georgina Chapman, Julia Restoin Roitfeld, Scott Schuman, Leigh Lezark, and Cecilia Dean. [style file/Elle]
Cathy Horyn ponders whether Liz Claiborne can successfully reinvent itself with Isaac Mizrahi, who has complete creative control over the label and "will design everything, as well as accessories and concepts for advertising and logos, in his own studio." [NYT]
The Chanel biopic starring Audrey Tatou has its leading man: Alessandro Nivola will play Boy Capel, Coco's lover and financier. [Vogue UK]
In the kind of blurring of reality and fiction we've come to expect from TV, the actual designer of Gossip Girl's Eleanor Waldorf's label, Abigail Lorick, is showing at Fashion Week, and it will be filmed for an episode of season 2. [Nylon]