Isn't putting on a dress that's been worn by a bunch of other women a little, um, unappetizing? The proprietor of new Nolita boutique Ilus doesn't seem to think so: She's renting out current-season designer frocks for three days at a time, the idea being you get to front like you can afford to parade around the Hamptons in a different outfit every weekend. Isn't that what H&M is for? [WWD]