When fleshier, more ordinary-looking models flood into New York for Fashion Week on Friday, you can thank bloggers for all the unconventional faces. A notoriously ugly group themselves, bloggers have begun selling photos of other homely types to brands like Converse, Lycra and Ben Sherman, and now the rest of the fashion industry supposedly wants to move beyond cookie-cutter notions of hot, according to Newsweek. We'll see — the eating-disorder-plagued industry has been loudly promising reform for more than a year now, and as the following sampler shows, some of these "real people" just look like models with glasses on. Click to meet the new faces of fashion.

Lycra's "all shapes and sizes" group at Miami Fashion Week (via Getty Images); photo-blogger Merlin Bronques' shots for Ben Sherman (via Ben Sherman on MySpace); and some random "new faces" on Ugly NY Talent, which tells Newsweek it has had inquiries for fashion week but no bookings yet (via Ugly NY):