Barack Obama's campaign made a good move with a new site full of Obama rumors and refutations, in the classic "Myth: X. Truth: Y" format. We think it looks pretty dramatic (or maybe creepy) and while it does remind me of a "Myth vs. Fact" page from a Scientologist or Christian site, it doesn't have that 90s all-in-Arial feel. And if it feels like a religious tract, isn't that perfect for the target demo?

Who else really needed to hear that Obama was never a Muslim, participates in the Pledge of Allegiance, and has in fact never been caught on record saying "Death to America the Great Satan"? This page looks like a slide from a Purpose-Driven Life lecture for a reason: to reach the evangelical swing voters who might fall for the rumors but aren't so far gone that they can't be convinced otherwise by an eagle with a breastplate (it's Christian).

Each item lays out a rumor and the campaign's response even more clearly than independent sites like Media Matters. For example, on an alleged scandalous video of Michelle Obama:

Lie: On May 30th, Rush Limbaugh said he had heard a rumor that a tape exists of Michelle Obama using the word "Whitey" from the pulpit of Trinity United Church of Christ.

Truth: No such tape exists. Michelle Obama has not spoken from the pulpit at Trinity and has not used that word.

Every campaign site needs a little mini-Snopes like this. "The Smear: John McCain is older than the sandwich. The Truth: He is only older than the PBJ."