Virals For The Upper Crust
Viral marketing: an ostentatious and mysterious way to grab buzz, but ultimately futile when it comes to measurable results that benefit you in the real world. Which makes it exactly the same as luxury clothing. Which may be why luxury brands from Cartier to Prada are now trying to make cute little viral YouTube videos, just like every other company in the world. Do rich, exclusive consumers, who are the prime targets of these brands, really spend their time clicking on YouTube links of amusing commercials? We think not. Which makes this entire trend a mystifying waste of time and resources, just like luxury clothing. Full circle and all that. After the jump, a Sergio Rossi viral video of shoes from different social classes making sweet, sweet love. Luxuriously!
