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Actor-turned-entrepreneur Robert "I call him Bobby" Deniro is planning to open a "Nobu Hotel" in the Financial District. It will be the second one—he already has a Nobu Hotel in Israel (who knew?). The plan is to, you know, make it a nice hotel, and also have a Nobu restaurant in it. Branding a hotel with a restaurant's name, and not vice versa, is an interesting concept. If it becomes popular and widespread, it could help prominent chefs and restaurateurs to have greater leverage in their partnership deals, rather than being treated as ornaments for the hotel centerpiece. The brand drives the business, so it's a bit of a gamble on Nobu's international appeal. One partner says of the hotel, "Instead of a mint on the pillow, you could find a sushi roll." Well, that actually sounds disgusting. [NYP/ pic via Curbed]