LinkedIn earning $50-$75 CPMs?
Kevin Eyres, LinkedIn's European managing director, reported that LinkedIn commands $50-$75 per thousand impressions on its advertising, in discussing plans for the social network's expansion into the U.K .and the continent. That figure, if Eyres is not being overoptimistic, puts LinkedIn in the same range that high-end business publications like Forbes and the Wall Street Journal command for their websites, and orders of magnitude higher than the rates seen on consumer social networks like Facebook and MySpace. [The Industry Standard]