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Iron-fisted Adweek editor Alison Fahey has been promoted to publisher and editorial director of the brand, and the magazine has brought in Mike Chapman, a veteran of eMarketer and The Economist Intelligence Unit, to oversee the newsroom. But Chapman will report to Fahey, meaning she's still ultimately in charge of the beleaguered reporters' lives. Theory making the rounds: Nielsen, which owns Adweek, wants to make the magazine more data-heavy (which is Nielsen's forte, and perhaps more palatable for a company coming off a round of layoffs), as opposed to journalism-heavy. [Adweek/ Adverganza]