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What's in Facebook's "Insider's Guide to Viral Marketing?" "Really nothing compelling," social media marketer Alisa Leonard tells us. "They basically expanded their online step by step business page sign up process and made understanding [Facebook] pages idiot proof (read: CMO-proof)." The reason why Facebook is pushing Facebook Pages: They're a key advertising feature whose launch was obscured by the privacy fracas over Beacon last fall. What would really have made it friendly to chief marketing officers: Trimming it down from 7,533 words. We've embedded the whole thing below, but first, read a 100-word version that could fit in your Facebook News Feed.

Keys to using Facebook Pages: Showcase the human element of your business. Update frequently. Choose applications for your business. A restaurant may add an app for reservations. Promote your Page through Facebook Ads based on age, gender, geography, educational status, relationship status, and precise interests or keywords. Add links to your Facebook Page on other websites and blogs. Search engines index your Page. One way Facebook knows which stories are most interesting to a given user is the number of that user's friends involved in a story. Stories about Events include all the users who have RSVP'ed. Notes is Facebook's blogging feature. Record, upload, and edit videos. Delete any Wall post. Send updates to all your fans. View data on your fans. Export this. Integrate outside websites with the Facebook API and Beacon to users' friends about something they did on your site.

Read this doc on Scribd: Facebook Insider's Guide to Viral Marketing