Brands Control Us All
The new "BrandZ" ranking of the world's most powerful brands is out, and it just helps to confirm that it's only a matter of time before China is running everything. China Mobile is the fifth most powerful brand in the world, ahead of names like IBM, Apple, and McDonald's. China's most powerful brands collectively gained more than 50% in value over the past year. And China and other emerging economies are the most powerful drivers of growth for all brands. Russia is also a fast riser. The takeaway: at least we are still killing all these foreigners through our strong American Marlboro brand (#10). Below, the top 25 brands in the world, and their added value to the company, so you can sound smart at your next branding party. Yes, Google is #1:
*Also notable: the Blackberry brand increased in value by almost 400% over the past year. Scary.
