'Biggest Loser' Bulges NBC's Ratings
· The two-hour season finale of The Biggest Loser earns NBC the runner-up spot on Tuesday, rousing Ben Silverman later that night with the 4 a.m. inspiration for a companion series: The Biggest Gainer will be a gluttonous exploitainment the likes of which the network hasn't seen since Feed The Bears. [Variety]
· Smugly vicious Idol judge Simon Cowell rendered all the more so by his The X Factor winner Leona Lewis's No. 1 position on Billboard—a first for a British artist. Also: Michael Johns lost because he has no personality. And: Randy Jackson has a boner. Further: Paula Abdul is drunk. [Variety]
· Sony marketing and distribution chairman Jeff Blake will stay with the studio through 2012, the last piece of a prized top-brass chess-set their Japanese overlords can place around a life-sized, Hollywood-themed game board until at at least 2011. [Variety]
· 21 writer Peter Steinfeld will turn to another odds-game scam story, adapting lottery scam memoir Money for Nothing for Warner Independent. [THR]
· DreamWorks has optioned five-part comic book series Atlantis, about malevolent aliens living in the deepest part of the oceans. (Isn't destroying the Earth kind of counterproductive in that case?) They'll tantalizingly dangle the property before Paramount execs, before cruelly snatching it away and snapping, "Not so fast, ex-Mrs. DreamWorks!" [THR]