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Rolling Stone's profile of Google.org director Larry Brilliant presents a man with an unimpeachable reputation in public health and a decidedly impeachable one in private business. Since Google.org is run more like a venture fund than a traditional philanthropic foundation, the company's supposedly humanitarian work is expected to serve pecuniary self-interest. The RE<C project to replace coal with renewable energy sources could certainly prove quite profitable. But Brilliant's expertise is in epidemiology, and as anyone in big pharma can tell you, there's very little money to be made in curing diseases, especially in the developing world. The piece does have an interesting sidenote — Steve Jobs ran into Brilliant on his way to meet guru Neem Karoli Baba. Which explains where Jobs learned what it takes to lead a cult. (Photo by Pierre Omidyar)