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My inbox is full of people asking who Mike Cherico is. The short version: He's a "dudeblogger" who was fired from Glamour magazine for bragging about womanizing. (Wasn't that what he was hired to do?) But what really entertains me is what happened after self-important PR guy Scott Swords spammed every blogger on the planet with an unsolicited press release decrying Cherico's evil ways. One of the recipients: Former Yahoo columnist Penelope Trunk, who cut the barely literate Swords to ribbons. The release, and Trunk's email exchange, after the jump.

This image was lost some time after publication.
This image was lost some time after publication.