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Last we heard, Revver, the YouTube wannabe which promised a cut of revenues to video creators, was on the ropes. LiveUniverse, the Internet vehicle of former MySpace boss Brad Greenspan, had walked away from a deal, reports had it. That left Revver grasping for a lifeline and willing to sell itself for as little as $1.5 million. Now, NewTeeVee tells us LiveUniverse has bought Revver for less than $5 million.

One could go into a longwinded dissertation on how rumors like this spread, how word leaks in the midst of negotiations, and how the press gets inadvertently roped into fraught negotiations. But I prefer one peer's much simpler explanation: "Brad Greenspan is crazy."