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"We've said all along that we admire Apple, that we want to be in business with Apple," NBC Universal CEO Jeff Zucker said in the Financial Times this morning. Of course you have, Jeff. Except for maybe that time last fall when you told an audience at Syracuse University that "Apple has destroyed the music business ... If we don't take control on the video side, they'll do the same [there]." What does Zucker's pirouette mean?

Two things. One, fanboys might be drooling over the MacBook Air Steve Jobs announced last week, but studio bosses like those at Zucker's Universal are more excited about movie rentals on the remodeled Apple TV. And two, entrepreneurs seeking quick cash might consider taking on Zucker in a game of Texas Hold 'em.