Heidi Roizen's slimtastic new venture
We wondered in April about venture capitalist Heidi Roizen's plans after her firm Moibus Venture finished closing up shop, and now it's been revealed. After topping her bathroom scale in May, Roizen turned her attention towards the music scales. This week, she launched SkinnySongs, a startup focused on creating upbeat, catchy music with the most thinspirational lyrics this side of a pro-ana LiveJournal ring. (Sample lyrics: "Thin! — not telling you lies. Thin! — I want smaller thighs.") Roizen is both the founder and "chief lyricist" for the startup. You can hold her fully responsible for such ditties as "I'm a Hottie Now," "Incredible Shrinking Woman," and the bizarrely titled "Blowing You Off at Eight."