Facebook to users: quit fooling around and cooperate already
Facebook's new ad products haven't exactly taken off. Last week MoveOn.org joined the FTC in expressing concern over the social network's ad targeting. A brand manager told us that, compared to using Google's search marketing, Facebook ads required a lot of work, for not much payoff. Coca-Cola's brand page, for example, has under 1,000 fans. And finally, there's evidence that Facebook's flyers don't earn many clicks (unless they're porn). Users don't seem too interested in playing along with Facebook's grand plans. So what's a $15 billion social network trying to take over the world to do?
Apparently, try again. This morning, two weeks after Facebook announced its new features, it stuck a new announcement about them in user News Feeds. Guess the products that are supposed to help brands go viral had a bit of trouble doing so themselves.
The good news for Zuckerberg & Co.? There are exactly 99 years, 11 months and two weeks left for Facebook to turn this thing around.