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Stealth startup Introfee has announced a $1,000 bounty for clear footage of a live baby birth to use in a planned Super Bowl commercial. In order to enter the contest, Introfee is asking for interested parties to upload videos of childbirth to video services like YouTube and Veoh and tag the clips with "Introfee" so the company, and, presumably, the rest of the world, can easily judge the entrants. And, no, this is not a hoax.

According to Mark Hughes, a marketing representative for Introfee, the site will be aimed at 30-to-50-year-old business professionals in need of "personal introductions." Hughes also told Valleywag that the site is solely backed by its founders, who are choosing to stay anonymous for now. (Though, Hughes told me, "they're probably people you've heard of." Any ideas?) Our other question: Why would a novice company would make such a splash by launching during the Super Bowl, one of the most notorious extravagances of the dotcom boom? "That's either the worst place to launch, or the best place to launch," Hughes stated, mentioning Monster.com's successful debut during the 1999 game.

In addition to launching before the millions gathered to watch the game, publicity from an almost-assured FCC kerfuffle about the potential indecency of the commercial is sure to splash Introfee's name over the airwaves. After the Janet Jackson wardrobe malfunction on CBS, we're not sure how the FCC, or the network, will react.

One interesting thing to note: The company is seeking a flash animation designer, for, it should be noted, five times more than the contest prize. (And, presumably, that job won't take nine months to deliver.)