CBS to imitate YouTube
While NBC and Apple bicker about whether iTunes will carry shows from the network's upcoming television season, CBS is plotting its own online-video coup. Convinced that YouTube's success is based on Internet users' short attention spans, it has decided to create faux user-generated content by remixing its own shows into short clips and releasing blooper reels with the help of a dedicated production unit, EyeLab. To ensure "authenticity," CBS has hired six twentysomethings who will work offsite. That's awesome. Because the only thing possibly worse than loser-generated content is poseur-generated content.