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· Last night's Emmys drew the second-smallest TV audience in the awards show's history with an anemic average of 13.1 million viewers. No one, it seems, was tantalized by the sketchy possibility of Britney Spears showing up to apologize for destroying her career, or by the prospect of emergency host Ryan Seacrest breaking into song. Congratulations, America: you saved yourself over three hours of torture. (We were not so lucky.) [Variety]
· Tina Fey hopes 30 Rock's big win for Best Comedy Series will bring viewers to her show—obviously, she wasn't privy to the preliminary Emmy Nielsens when she made that crazy wish. [THR]
· AMC has an Emmy coming-out party, capturing four awards for Broken Trail. [Variety]
· Remember Pop-Up Video, the show that provided you with amusing, if useless, factoids about the "music videos" one used to be able to watch on VH1? It's coming back in a mobile format, allowing you to learn everything you ever wanted to know about "Hollaback Girl" by staring at your cellphone's tiny screen while stopped at a red light. [THR]
· Internet-creating former VP Al Gore doesn't even know the URL of his interactive TV network's website. [Update: Whoops, yes he does!] [variety]