Land on moon, collect $30 million
One-upping the $10 million non-profit X Prize for commercial space travel, Google is offering $20 million to the first private enterprise that makes it to the moon. Of course, this is a Google venture, so the winner has to compete some secondary tasks to get the prize. Once they're done with the main bit of landing on the freaking moon, prize seekers must take video and walk some specified distances. Google offers bonus prizes for finding ice, spotting Apollo equipment, and surviving the lunar night. Great, the next lunar landing will play like an episode of Survivor.