Care for a frypod with that shake?

What red-blooded American child wouldn't rather have nice, healthy apple slices in a frybox than the warm, salty bits of FAT that they're used to? Burger King, doing its best to be a good corporate citizen and fight the good fight against obesity, is offering this new snack in a "frypod." Better question: which marketing consultant decided that evoking "Invasion of the Body Snatchers" in a snack would make it more appealing?