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Phil Weiss crops up in today's New York mag with a write-around profile of king of all media Matt Drudge, who could not be found anywhere. (It does contain pretty much everything you might need to know about Matt, except where he is and if he's gay or not and why there might be Spanish overheard at what might or might not be his house.) This is becoming something of a trend at New York. In the hopper over there, that we know of, there are forthcoming stories on former Times reporter Kurt Eichenwald, a story sort-of-maybe about our boss Nick Denton, and a story about New York Observer owner and Jersey boy-king Jared Kushner; each subject is, when we last heard, variously barely or sort-of not-at-all participating. Do Adam Moss and his band of boys just crave rejection? Is there a self-help book for this?

Watching Matt Drudge [NY; alternate online headline: "Stalking Matt Drudge"]