Vending Machine Industry Comes For The Jews, And Beyoncé
As far as we know, the Jews don't, generally, have an obesity problem—if anything it's too much in the other direction!—but there's a new industry that could change things. The Kosher Vending Industries company recently installed its first "Hot Nosh 24/6" vending machine at a hospital in New Jersey. For the first time, the Jews can get a hot knish on demand! Or mozzarella sticks, pizza, and onion rings! And soon, hot dogs! (What does G-d have to say about meat and milk being in the same vending machine?) Not that the food looks that appetizing! Oh, and also, if you see Beyoncé chowing down on a hot knish soon, there's a reason.
Ruby Azrak, a street clothing magnate who launched Russell Simmons's Phat Farm line, is backing the project. Mr. Azrak, who refers to himself as "a Syrian Jew from Brooklyn who keeps kosher but doesn't wear a yarmulke," has one of the machines in the stylish garment district office where he runs the House of Dereon, the clothing line of the singer Beyoncé.
There's something so wonderfully, classically Old New York about this; it makes us want to run to Yonah Schimmel and buy a gift basket for Jay-Z.
