TMZ.com, the celebrity website dedicated to the destruction of the west's 5000-year tradition of literacy and culture, ups the ante today: They're launching Star vs. Star, an online game "combining the fantasy sports craze with the world's obsession for all things celebrity."

Hollywood junkies are invited to create their very own celebrity dream team to see how each "performs" in the tabloid world. Players will be able to initially choose from over 250 celebrity stars - each featured on their own vibrant collectible online virtual trading card - to assemble their 10-person roster. Within the game, stars accumulate points based on how often they appear in celebrity news sites, blogs, headlines, pictures and videos. Celebrity data is updated in real time, seven days a week so breaking news and celebrity scandals affect the game as it happens!

You know how we're always like, "Write down this date, it marks the end of civilization as we know it?" Well, today we mean it.

The full soul-sapping press release follows.

York, NY, August 8, 2007 - Number one celebrity news website TMZ.com has teamed up with Worldwide Biggies Inc., a digital entertainment studio that creates online experiences for young adults, kids and families, to launch the innovative online celebrity fan game Star Vs. Star. The game that formally launches today features a celebrity fantasy league, a weekly video webcast and amazing photographs.
Combining the fantasy sports craze with the world's obsession for all things celebrity, the Star Vs. Star fantasy league presents the ultimate test for the celebrity-obsessed on which Hollywood star will come out on top...and not in the jail cell! Hollywood junkies are invited to create their very own celebrity dream team to see how each "performs" in the tabloid world. Players will be able to initially choose from over 250 celebrity stars - each featured on their own vibrant collectible online virtual trading card - to assemble their 10-person roster. Within the game, stars accumulate points based on how often they appear in celebrity news sites, blogs, headlines, pictures and videos. Celebrity data is updated in real time, seven days a week so breaking news and celebrity scandals affect the game as it happens! The game is organized into a nine-week season with weekly match-ups and a final championship game for each league. Players can form a league with their friends or join one online and build teams made up of the most popular, scandalous and notorious celebrities by trading within their league.
Whether or not a player chooses to join a fantasy league, gossip fanatics can still take part in all the celebrity antics and action by playing an online viral card game. Based on the classic card game 'War', users instead select 52 of their favorite colorful Star Cards to play the Star Vs. Star Card Game available in a variety of locations on the Internet. Celebrity gossip hounds will undoubtedly drool over the gorgeously detailed celebrity photographs featured on every trading card.


"We're excited to team up with Worldwide Biggies on a game so closely mapped to our audience," said Alan Citron, General Manager of TMZ.com. "Celebrity gossip has become a 24/7 phenomenon and Star Vs. Star adds to the interactive experience."
Albie Hecht, CEO and Founder of Worldwide Biggies added, "Star Vs. Star is a new exciting way for the world's celebrity crazed to show off who, what, and how much celebrity knowledge they have in a unique and innovative way. It's truly a fresh game for casual gamers looking for something different to fill their ever-growing celebrity appetites!"

To further assist players with their fantasy experience, the Star Vs. Star website will also feature a unique weekly video web show called The Celebraddiciton Report. The program provides a forecast of upcoming celebrity news and gossip to help players decide whom to trade and whom to keep on their team. The site also features a community-driven message center where players can get to know fellow league members, discuss strategy and celebrity news.
About TMZ.com
Just named by Time magazine as one of the "25 websites we can't live without," TMZ- a joint venture between Telepictures Productions and AOL- has enjoyed a meteoric rise to prominence by breaking the biggest stories in entertainment. From Mel Gibson's DUI arrest and subsequent encounter with law enforcement to Michael Richards' racist diatribe at the Laugh Factory to the death of Anna Nicole Smith to Paris Hilton's trip to the slammer, TMZ has consistently been credited for breaking the biggest stories dominating the entertainment news landscape and changed the way the public gets their news. Regularly referenced by the media, TMZ is one of the most-cited entertainment news sources in the world, utilized by thousands of global newsgathering organizations and setting the national agenda for what is the entertainment news.

About Worldwide Biggies Inc.
Worldwide Biggies, with offices in New York and Los Angeles, is a new digital entertainment studio creating hit intellectual properties for kids, families and young adults that are born on the web with multi-platforms designed for additional distribution in film, TV and licensing. Worldwide Biggies launched its first multi-platform hit on Nickelodeon and Nick.com earlier this year with The Naked Brothers Band and has produced the Video Game Awards on Spike TV, which Hecht created during his tenure as the network's president. In March, Worldwide Biggies launched www.worldwidefido.com a website dedicated to user-submitted videos of dogs - one of the most popular categories of web video. Worldwide Fido is "the place for the best dog video on the web" with monthly contests and prizes in several categories.