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Remember the controversial Google Health blog post that suggested the best
defense against Michael Moore's one-sided Sicko documentary was a targeted ad offensive? Well, it looks like oil giant BP was listening. Faced with strong criticism over a recently won permit that will allow it to dump 54% more ammonia and 35% more solid waste into Lake Michigan, BP is using Google Ads to fight back, targeting Slashdot readers and others with ads that link to the Facts about BP's Whiting Refinery. Unable to participate in the "very democratic and effective public advertising dialogue" envisioned by Google, local leaders settle for an old-school Letter to the Editor.