Peter Adderton's Amp'd exit strategy
If you're an Amp'd Mobile subscriber, you're officially out of luck at midnight, when Amp'd stops providing customer service. Not that the bankrupt wireless carrier was providing much before. The Amp'd FAQ page, for example, tells customers that they can use their phones with Sprint and Verizon Wireless — but those carriers are telling would-be subscribers that the models are incompatible. There's no graceful exit from Amp'd, in other words. Unless you're former CEO Peter Adderton. Here's how he's planning a comeback, according to a well-placed source.
Adderton, who left the troubled carrier last month, has returned to the States from Australia. And how does he plan to build on his business reputation after blowing through $350 million at the money-losing Amp'd? Why, by selling the content-distribution platform Amp'd built to Qualcomm, the San Diego-based wireless chipmaker, and then getting brought in by Qualcomm to run the business. Sounds like that decision would be up to a bankruptcy-court judge and Qualcomm, not Adderton, but that's what he's been telling people in the industry.