'Vanity Fair' Wants You To Love Diamonds And Africa
A correspondent from the UK notes that this month's Bono-produced pro-Africa issue comes bundled with a separate 74-page magazine devoted to diamonds and other "jewellery." (Click to enlarge.) It appears to be a UK exclusive.
Our foreign friend writes:
The entire issue is based on Africa - raising awareness and tolerance and all of those good things. However, bundled with the mag was a whole other magazine devoted to diamonds. Correct me if I'm wrong here, but aren't diamonds a major cause of trouble in Africa?
Advertisers include Cartier, Chopard, Harry Winston, Asprey, Bulgari, Sotheby's Diamonds (if they're vintage, they're cruelty-free?), and Tiffany. Nestled in the middle of the mag is a "token three-page insert about ethical gems," our tipster sniffs. Tactless, or a move of marketing genius? Guilt and pleasure all wrapped into one glossy package!